“With her stylish elegance, Penélope Cruz adds a wonderful womanly and feminine feel to the campaign. The combination of her lively personality and a glamorous film-star life together with a sense of humour will also make the campaigns fun and exciting,” says Johan Hallin, Director of Concept & Marketing at Lindex.
For Lindex, she models in three spring campaigns. The campaigns are linked by a story in which we follow Penelope for a weekend. Friday night is the perfect party night with glamour, a red carpet and photographers. On the Saturday, we see Penélope relaxing in her home environment, dressed in her favourite clothes. In the last campaign we accompany Penélope, wearing this summer’s ‘it pieces’, to a special Sunday brunch at a Mediterranean villa.
“I’ve had lots of fun being a model for a large international fashion company like Lindex. I like the clothes; they really suit my style,” says Penélope Cruz.
“Penélope Cruz is a dream model for the spring. She presents the fashion of the different collections fantastically. She’s positive, self-confident, warm and full of energy, personifying the Lindex brand in an excellent way,” adds Johan Hallin
“The fact that she’s famous all over the world is obviously a benefit since we operate on a global market,” says Johan Hallin.
Lindex’s most recent major international design partnership with the Missoni fashion house fascinated a lot of attention worldwide. “It’s part of our tactics to have a broad marketing approach, with a personal tonality in our campaigns and exciting design collaborations. It is of course extra pleasant when our campaigns create a buzz online and the collections are sold out at www.lindex.com,” says Johan Hallin. The collections will be available in all Lindex stores from 24 April.